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Media Company Unifies Subscriber Data Across OTT and Linear Channels
Case study highlights how a content group increased retention offers accuracy with cross-channel identity resolution.
Insights & Resources
Practical thinking for AI, CRM, customer data, and growth systems.
Practical thinking for AI, CRM, customer data, and growth systems from DCX System.
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articlesIdentity Resolution: A Starter Guide for Multi-Brand Organizations
Deterministic keys, probabilistic matches, and household graphs each solve different problems. Learn when to use which.
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Loyalty Engine Introduces AI Offer Optimization for Tiered Programs
Brands can test reward mixes by segment and predict churn risk before launching retention campaigns.
articlesAI-Assisted Content Operations for Insights-Led Growth
Use AI to accelerate research and drafting while keeping expert review, brand voice, and factual checks in the loop.
newsDCX Publishes Q1 2026 Platform Roadmap for Customers
Roadmap prioritizes identity graph improvements, generative insights, and expanded analytics dashboards.
articlesCRM Hygiene Checklist Before Any AI Rollout
Duplicate records, outdated stages, and missing firmographics silently degrade models. Clean foundations first.
newsInaugural Customer Advisory Board Sets 2026 Product Themes
Enterprise members from retail, finance, and healthcare shaped priorities for automation reliability and AI transparency.
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APIs, Webhooks, and Event Streaming: Picking Your Integration Style
Different systems need different patterns. A decision matrix for architects connecting growth infrastructure.
- news
DCX Wins Best B2B Data Platform at MarTech Asia Awards
Judges recognized DCX for unified CDP, CRM, and automation architecture designed for measurable growth outcomes.
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